Before I got the hang of eCommerce, mCommerce is emerging in the market. No surprise here, I’m guessing.
So, sometime last week, ZALORA announced the launch of its Android shopping app across the region (http://www.zalora.sg/mobile-apps). The app launch follows the successful launch of the ZALORA iPhone shopping app three months ago, which within 24 hours, became the no. 1 lifestyle app in the iTunes stores of all ZALORA countries, and the no. 1 overall app in Singapore, Malaysia and Vietnam.
The Android app enables on-the-go shoppers to seamlessly navigate over 500 brands and 15,000 products across the apparel, shoes, accessories and beauty categories, making ZALORA’s convenience-centric offerings finally available to Android users too.
What’s does the ZALORA Android app enables shoppers to do?
1. Receive push notifications on new arrivals and flash sales so that they are always in the know
2. Easily browse for a quick overview of product information, images, ratings and reviews
3. Add items to cart and infinitely save them for later (as long as the app is kept active)
4. Pick from multiple payment methods – Credit Card, PayPal, Cash-On-Delivery
The ZALORA Android app also provides a richer mobile shopping experience with the built-in capabilities of the Android OS to create engaging native animations such as with the ‘add-to-cart’ action. The app also manages to cater to all ZALORA markets despite each e-store’s localized ZALORA product collections, by routing shoppers to the fashion and beauty catalog for their respective locations – geo-tagging, somewhat.
What’s more? To further the mobile development, ZALORA will also be launching a redesign of its mobile site in August integrated with customer relationship management (CRM). The new and improved site will also feature additional filters, a clear multi-step checkout, and “social sharing”.
“Our developments in the m-commerce sphere earlier this year have proven to be the right move for us – Now almost 25 percent of our revenue across the region comes from mobile”, says Michele Ferrario, Regional Managing Director, ZALORA South-East Asia. “Investing in our software development team has paid off, as their hard work has yielded successful mobile developments for ZALORA even within a region that has a promising but still nascent m-commerce sector.”