Monetisation of ‘blogs’

Posted by miuki as Blogosphere

Notice the blog advertising evolution in Asia?

An article in MEDIA that I got off ‘The eOK .network‘, dated October 5, 2007 (2 days before my birthday), had a 20 minutes interview Benjamin Koe:

My 20 minute interview ended up becoming a simple PR tip, but still good. The funny thing is that I didn’t even realise the article was out until my global CEO sent it to me. I guess that’s a good thing… right?

Why Benjamin Koe?

I work at Hill & Knowlton in Singapore as a PR consultant in the technology practice as well as the company’s new media specialist where I experiment marrying PR and the social media. I also co-founded and built Scoopasia.com, a free web resource for the PR and marketing industry in Asia.

That’s according to him of course.

Yeah. So that’s one of the reasons I assume.

Moving along.

Anyway, a good read and overview of the monitised Asian blogosphere. Interesting point to note: Malaysia seems to be taking the lead.

Also, interesting that there’s no mention of PayPerPost or those like it. Maybe the influence of those sites haven’t yet corrupted the Asian bloggers.

This entry is written in October 10, 2007, 3 months and 8 days from today.

Okay. Basically the article and the entry itself isn’t my main focus point. The question here is…

Maybe during then, PayPerPost (PPP) and such sites have yet ‘corrupted‘ the Asian bloggers. But today, AFTER the attack from Google, penalizing PPP bloggers’ PageRank, do you think it’s the same case?

Apart from PPP, there are also many other blog advertising companies out there. One other example is Smorty.

Smorty, like PPP, is a service connecting advertisers with bloggers, allowing them to advertise on blogs. The difference from Smorty and PPP is the instant ‘need‘ to provide the entry.

This is how they work:

For PPP the moment you take up a opportunity, you are required to write the entry on the spot and submit it. You can’t actually reserve it, then write it after.

For Smorty you can accept the task, then take up to 3 days to completely and submit the entry link. Which actually gives you more time to think about what you are going to write.

What’s my point?

To be honest, I’m kinda lost half way through the entry itself.

Anyway.

This are just 2 of the ‘bigger players‘ out there, the non-Asian ones that is.

Just a thought.

Would this method work on games?

If so.

Are games going to be invaded the way blogs already are?
Or are they already invaded?